Shoe care

The best of the shoeshiners: www.essa.expert - European Shoe Shine Association.

Shoe care - Shoe polish

Shoe polish is the most classic leather care product for looking after smooth leather shoes. A shoe polish is used to waterproof the uppers of shoes and should generally produce a beautiful shiny gloss. It provides chemical and mechanical protection against environmental influences such as moisture, friction and dehydration.

Shoe care has a strong tradition, dating back to the times when dry feet were very important to health. Shoes also had a higher material value in the past and had to be preserved.

High-quality shoe care products. - Shoe polishers in Buenos Aires, Argentina.

Nowadays, shoe care is on the retreat. Young people rarely have a shoe cabinet where they regularly clean and polish their footwear. According to a survey in 2011, 70% of 14-19-year-olds polish their shoes "rarely" or "never". Of the 20 to 29-year-olds, it's 60% and the 60 to 65-year-olds 25%. 47% of the 60 to 65-year-olds clean their shoes at least once a week. For the 20 to 29-year-olds, it is only 18%. Shoes have become a fashion product and there is a wide range of inexpensive footwear, where long-term maintenance is no longer in proportion.

In order to meet the trend, the manufacturers' attention to shoe polish is now focused on efficient and fast shoe cleaning. The ritual has become a necessary evil such as brushing teeth or shaving. The shoe has to be cleaned and made shiny with little effort.

Suede and nubuck should never be treated with shoe polish! They are porous leathers and oil or grease are absorbed deep into the leather, which can leave stains. An aerosol water repellent is the best and safest protection.